Nicole White
CEO & FounderI’m known for my big ideas and love of simple design (and assembling a team of imaginative Crowdlings). You can find me chatting to customers over coffee (or a G&T), madly waving my hands around outlining all the possibilities, or at my desk using my learning design skills to craft proposals.
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Emma Magick
People & Program ManagerI’m a strategic and creative problem solver who brings energy and experimentation to everything I do. You’ll find me working behind the scenes, planning and mobilising the teams & guiding you every step of the way. I’ll work closely with you to support a seamless & truly delightful experience with the Crowd, with a rockstar result.
Lee Booy
COOAs a former CTO, I’m a tech nerd to my core. I’m driven by culture, creative problem solving, and data. I work behind the scenes to help the Crowd continuously improve and stay ahead of the ever-changing learning industry. I love working with the team to create a culture where we genuinely enjoy the work of building amazing learning experiences for our clients.
Melanie Halliwell
Art DirectorI see life through a ‘design lens’ and am constantly on the lookout for beautiful things that move me. Design is a process of drawing on these inspirations and re-imagining them to help you create unique learning experiences that are beautiful to look at and engaging to use.
Jade Walkley
Learning DesignerMy passion is challenging people to think outside the box when designing learning experiences. I love to make discovery interactive and creative, to explore and uncover the hidden gems and interesting connections in your content. I’ll work with you to create emotional connections between your learner and the content.
Dawn Lykert
Learning DesignerStarting my career as a systems trainer, I quickly developed a passion for learning design. I enjoy the creative process and problem-solving aspect — taking complex content and simplifying and shaping it to give learners the best possible learning experience and outcomes.
Jason Reed
Learning DesignerI thrive on solving creative challenges. I enjoy doing this in many areas, from learning design, discovery workshops, to finding the best way to explain complex topics in simple language. I blend my experience in screenwriting with learning design to craft rich narrative experiences that positively impact learner behaviours.
Amanda Rice
Learning DesignerI combine my experience in publishing and higher education and apply it to creating meaningful online and professional learning. I love pinpointing the right words to convey the right message and collaborating with your subject matter experts to uncover their knowledge and experience.
Amy McCracken
Project ManagerI’m passionate about giving you a great experience with the Crowd and I’m invested in the success of the work we’ll do together. With over a decade of experience managing projects, products, production, and brands, I know how to get things done. If you find yourself looking for the nearest responsible adult, I’m here to help.
James Bevelander
Graphic & Motion DesignerI love all things illustration, motion graphics, video production, and digital learning. I use my passion for these disciplines to craft learning experiences that are delightful and creative. I can help you bring your vision to life.
Leonard Puglia
Learning DesignerMy passion is to create memorable and effective learning experiences for my audience. I love the little details in your content. I carefully consider these and collaborate with our Crowd to add beauty and creativity to deliver rewarding learning moments.
Nicola Ranger
Learning DesignerI love developing narratives to guide learners through new topics or to shine new light on existing areas of knowledge. I bring my background as a business analyst to engage with SMEs, discover learner needs and find creative learning design solutions.
Ali Killaly
Marketing LeadI mix my background in marketing and communications with a dash of instructional design. I love connecting the change-makers of the learning industry with the Crowd so that we can help you craft thoughtful learning. I can help you explore ways to leverage marketing and communications to drive change.
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Nick Petch
Head of Learning InnovationI'm known for my passion and practice of design. I oversee our incredible team's potential for creating a more thoughtful tomorrow through the craft that is learning and innovation. As a design practitioner, you'll find me getting hands-on with client work enabling strategic design to come to life.